The Hummer Generation?

Boy, the last time we purchased a happy meal my son got a pull back friction Hummer car. I thought how strange. There was no tie in to a movie or tv show which is usually what the Happy Meals push. This time it was a car company pushing their image on what? The next generation of car buyers? I don't think so. Hummer isn't exactly a entry level car. No I think what is going on here is much more sinister. Hummer is trying to allow Mom and Dad to buy a gas-guzzler without their off spring questioning the decision. Mom, Joey's family has a small car that gets great gas milage, how come you and Dad are blowing my future with our gas guzzling, air polluting tank?

Since the Happy Meal episode I've seen on Yahoo something about "Download Hummer Kids Content". Even Target is selling Hummer products to decorate your room with gas guzzling SUVs. Hummer is attempting to create a Hummer generation out of our youth, a generation of self absorbed jerks with the attitude, Screw You I'll Run You Over If You Don't Back Off. I guess its kind of like Bush's foreign policy. Maybe Hummer will get a cabinet position?


The Union of Concerned Scientists has this to say on the matter:

"McDonald's decision to peddle the quintessential gas-guzzler, the Hummer, shows a tremendous lack of sensitivity and care for the health and well-being of America's kids.

The Hummer H2, one of the eight models offered as a promotional toy, achieves an estimated 11-14 miles per gallon and costs nearly $100 to fill up at today's gas prices. Like many other large, inefficient vehicles, the H2 emits significantly more smog-forming and global warming pollution than most passenger cars on the road today, placing children, whose respiratory systems are still maturing, at risk for the wide variety of health problems associated with auto pollution.

Targeting the next generation of car buyers with pro-Hummer marketing sends the wrong message--that gas-guzzling in the face of environmental, public health and national security concerns is desirable. This campaign serves only to undermine McDonald's efforts to improve its environmental and public health image, including its laudable decision to reduce the use of antibiotics by its poultry suppliers."

Take action! http://ucsaction.org/campaign/8_21_06_mcdonalds_hummer_toy/w3g8e832f5bmxmj