A new fishing magazine has burst on to the scene shattering existing images of what a fishing magazine is all about.
Carpology - The mix of fishing accident pictures, hints and tips pages, expert interviews and the occasional pretty girl has proved a hit with the riverbank community.
"There are plenty of titles already for sale concerning fishing but none offered a package for the beginner, as much as the summer fishing types and the die-hard experts along with an FHM or Loaded-style magazine with humour, girls and fashion.
"Most of them read more like a book than a magazine, with editorial after editorial after editorial," he added.
"But Carpology has turned out as a lads' mag that everyone can enjoy and we've had people in their 40s and 50s saying that they love it.
"And nobody else has a Fitty of the Month, which is just the kind of girl you might meet in the pub," he added.
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